Dupe Alert: JOAH Beauty

Is this everyone’s best-kept secret? I really want to know. Why am I just finding out about this?!

After popping into CVS for a couple of things, I stumbled across this brand display, that was actually cute! I bought a liquid lip, a primer, and a setting spray to try out. I looked them up when I got home and saw they claimed to be inspired by K-beauty and claim that some of their products were preferred over some #1 Prestige products! Was I skeptical? Absolutely…but let me tell you, they did not disappoint.

Image Source: joahbeauty.com

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Image Source: joahbeauty.com

JOAH Wat-a-matte Liquid Lipstick - $7.50

Why I love it: This liquid lip was more than I could have asked for. It’s incredibly smooth without any stickiness. The color, Cherry Cola, was absolutely gorgeous and I think it’s a dupe for Jeffrey Star’s Designer Blood Liquid Lip. 10/10 recommend!

Product Description: Paint on the ultimate matte finish! Our highly pigmented formula colors lips in one stroke. Apply lightly or add layers for the most intense color payoff.

• Weightless comfort

• Velvety smooth finish

• Long lasting

• Velvety formula doesn't leave your lips feeling or looking dry

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JOAH Pore De-activator - $12.50

Why I love it: I was not expecting to get this much from a primer at CVS. It says it compares to the #1 selling primer in the Prestige beauty, that’s a lot to live up to. It took a few pumps but it was sticky, exactly like the Milk Hydro Grip. It went on smooth and it was flawless! I was beyond shocked. This is absolutely a dupe for the Milk primer.

Product Description: See pores that look visibly smaller! This translucent formula instantly minimizes the appearance of pores and blurs flaws. Controls shine and creates a smooth finish. Complements all skin tones.

• Preferred over the #1 prestige primer*

• Infused with tea tree extract, known for its skin healing and antiseptic properties

• Reduces the appearance of fine lines and wrinkles

• Based on a blind usage study with 100 U.S. women in Oct. 2019 in comparison to the #1 selling primer from NPD group, Inc./U.S. Prestige Beauty Total Measured Market Makeup Sales, 1H 2019.

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Image Source: joahbeauty.com

Selfie Ready Setting Spray Matte Me Down- $8.50

My thoughts: I wasn’t in love with the smell, it had a very grandma-like perfume smell that did go away, but it was definitely not a plus. I feel like it did a great job performance-wise, I’m going to update my review after wearing all day.

Product Description: You’ll be ready for your close-up without any shine! Lightweight, formula creates a base to prevent makeup meltdown and give skin a soft matte finish. Also sets makeup for long wear.

• Matte Finish

• Lasts 16 hours

• Oil-free

• Weightless

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